A look into Generation Y and its affinity for web start-ups and iced coffee

by Lory Martinez

The Startup Guys, complete with smart-phones and energy drinks.

Popular comedy site, College Humor, on the Web Start up Culture:

http://www.collegehumor.com/video/6507690/hardly-working-start-up-guys

This parody isn’t too far from the truth. Generation Y ( 18-29 -year-olds), or as they’ve come to be called, “20-somethings,” are growing up and driving the internet economy.  As such, it isn’t too uncommon to hear about a youth fresh out of college joining or even starting a  brand-new social media or technology company.

In fact, there are so many startups these days, it’s hard to keep up. Some immediately gain popularity, like Facebook and Pintrest but, all too often, others die down as quickly as it takes for a user to close out their browser.

It’s easy to make fun of these 20-somethings who have made a name for themselves through websites that range from Kloff, the app for pet-lovers to Triggermail, a personalized email site for  e-commerce. But the truth is, with all their fancy offices and user-friendly interfaces, they are a major part of the media business.

Unconventional office space: check.

Dreams that their grandparents would never have imagined having at all are now possible. In that sense, generation Y is proof positive that if given the chance, young people can create just about anything.

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